Disney Branded Television has a new name: Disney Kids & Family., Deadline reports. The rebranding is designed to more clearly signal the the kind of content offered by the division, and the
audience it reaches via Disney+, Disney Jr., Disney Channel, and digital platforms. “Our new name better reflects the creativity, ambition and storytelling we’re known
for, while bringing greater clarity to the creative community about who we are and what we create,” wrote Debra OConnell, chairman of Disney
Entertainment Television, and Ayo Davis, leader of the renamed unit, in a letter to staff.