“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools
available to them,” says Dentsu Media’s Will Swayne.
“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools
available to them,” says Dentsu Media’s Will Swayne.