Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to
a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI is Reshaping Control, Value and Monetization, PPC Land reports. Of the commerce
media leaders polled, 84% of would invest in opportunities inside AI-generated answers and recommendations — a major shift in budget intent from click-based and impression-based formats to a new
layer of paid influence, Kolki says.