This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections. The post Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse appeared first on Search Engine Journal.
Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the LLM and another piece of content to your users, which technically may be considered a form of cloaking and against Google’s policies. The
Google & Bing don’t recommend seperate markdown pages for LLMs Read More »
Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank. The post Google Shows How To Check Passage Indexing appeared first on Search Engine Journal.
Google Shows How To Check Passage Indexing via @sejournal, @martinibuster Read More »
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post What 1,000 Businesses Reveal About Growth in 2026 [Webinar] appeared first on Search Engine Journal.
For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes fast. This gap is becoming a defining feature of local search today. Rankings are holding. Visibility and performance aren’t. The alligator has
Your local rankings look fine. So why are calls disappearing? Read More »
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later. The post Google Releases Core Update Targeting Discover Feed appeared first on Search Engine Journal.
Google Releases Core Update Targeting Discover Feed via @sejournal, @MattGSouthern Read More »
Google has released the February 2026 Discover core update, this is a core update specific to how Google surfaces content within Google Discover. Google wrote, “This is a broad update to our systems that surface articles in Discover.” This is first rolling out to English language users in the US, and will expand it to
Google releases Discover core update – February 2026 Read More »
Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that way. Search now behaves more like a conversation than a lookup. In AI Mode, users ask follow-up questions and refine what they’re
Google Ads no longer runs on keywords. It runs on intent. Read More »
Google Search is entering an “expansionary moment” driven by longer queries, more follow-up questions, and growing use of voice and images. That’s according to Alphabet’s executives who spoke on last night’s Q4 earnings call. In other words: Google Search is evolving into AI-driven experiences where conversations increasingly happen inside Google’s own interfaces. Why we care.
Google says AI search is driving an ‘expansionary moment’ Read More »
AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses, increasingly without a traditional search interaction. The real risk is data stagnation. As AI systems act on local data for users, brands that fail to adapt risk declining visibility, data inconsistencies, and loss of control
How AI is reshaping local search and what enterprises must do now Read More »
