Search Engine Marketing

Walmart Connect audiences come to Google Display & Video 360

Search Engine Marketing /

Google and Walmart are partnering to bring Walmart Connect audience targeting and sales measurement into Display & Video 360, starting with YouTube campaigns. The integration gives advertisers access to Walmart’s shopper data while allowing them to measure whether YouTube ads drive actual sales at the retailer. What’s happening. Brands can now activate Walmart Connect audiences […]

Walmart Connect audiences come to Google Display & Video 360 Read More »

Amazon turns Alexa into a shopping agent — and an advertising platform

Search Engine Marketing /

Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping destinations, advertisers have a new opportunity to reach consumers at the moment intent is expressed, rather than relying on traditional search queries or passive browsing. What’s

Amazon turns Alexa into a shopping agent — and an advertising platform Read More »

OpenAI launches product feed ads in Ads Manager beta

Search Engine Marketing /

OpenAI has introduced a new Ads Manager beta feature that allows retail advertisers to upload product feeds and automatically create ads from individual catalog items. The update gives brands a way to scale advertising campaigns inside ChatGPT while serving products that are more relevant to users during purchase-focused conversations. What’s happening. Advertisers can now upload

OpenAI launches product feed ads in Ads Manager beta Read More »

Google expands richer Local Services Ads for real estate nationwide

Search Engine Marketing /

Google is rolling out enhanced Local Services Ads (LSAs) for Home Listings across all 50 U.S. states, giving homebuyers more property information directly within ads and creating new lead opportunities for real estate agents. Homebuyers increasingly begin their search on Google, and the expanded ad format is designed to connect them with local agents earlier

Google expands richer Local Services Ads for real estate nationwide Read More »

AI can write SEO content, but it can’t replace real experience

Search Engine Marketing /

SEO content is starting to sound painfully repetitive. Search for almost anything online and you’ll find pages repeating the same advice in slightly different ways. Now that AI tools can create blog posts in seconds, the problem is getting worse. There’s more content than ever, but much of it feels forgettable. This homogeneity is becoming

AI can write SEO content, but it can’t replace real experience Read More »

AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way via @sejournal, @DuaneForrester

Search Engine Marketing /

Parametric memory and retrieval are two different problems with two different fixes. Most teams are solving the wrong one without knowing it. The post AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way appeared first on Search Engine Journal.

AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way via @sejournal, @DuaneForrester Read More »

What co-mentions reveal about the AI recommendation gap

Search Engine Marketing /

We’ve spent the last two years optimizing for AI visibility by focusing on what we say about ourselves: writing better About pages, adding clear schema and SameAs markup, structuring content more effectively, and providing more direct answers. All of these principles still apply and are essential for the qualification phase of an LLM’s brand processing

What co-mentions reveal about the AI recommendation gap Read More »