Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows appeared first on Search Engine Journal.
97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows via @sejournal, @MattGSouthern Read More »
Google has updated its guide to optimizing for AI Search to clarify that having LLMS.txt files on your site won’t harm or help your search rankings in Google. Google also made it clear that Google Search does not use LLMS.txt files. What Google wrote. I bolded the portion that is new, where Google wrote that
Google says LLMS.txt files won’t harm or help your search rankings Read More »
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.
Microsoft Advertising Launches Product Explorer via @sejournal, @brookeosmundson Read More »
Watch this video on Vimeo While managing a major B2B SaaS account, Hallam PPC Lead, Simran Harichand tightened a target CPA to improve efficiency but failed to monitor the impact. The change dramatically reduced spend, leaving the account €30,000 short of its monthly budget target. When underspending becomes a business problem Underspending isn’t just a
How a €30,000 underspend taught Simran Harichand the importance of the basics Read More »
You’ve probably seen some version of these three claims: Quote-led headlines outperform plain declarative ones by nearly 29%. Question headlines underperform both, sometimes by 24%. Format drives the result: Rewrite a statement as a quote, or add that magic word, and you should expect a real lift. We tested all three against 1,674,518 English editorial
Headline formats and Google Discover: What 3.4 million articles reveal Read More »
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keywords? appeared first on Search Engine Journal.
What Matters In An AI Prompt? Intent or Keywords? via @sejournal, @maltelandwehr Read More »
Mueller argues LLM systems can’t use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site. The post Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites appeared first on Search Engine Journal.
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
What is AI sentiment analysis? A marketer’s guide Read More »
