Search Engine Marketing

Google penalties, also known as manual spam actions, are among the few events in search that can disrupt an otherwise healthy online business overnight.  For companies heavily dependent on organic traffic, the consequences often extend far beyond lost rankings. Revenue drops, customer acquisition costs rise, expansion plans stall, and the effects can linger long after

Google is changing how it charges for certain Demand Gen campaigns on Discover, signaling a closer link between billing models and campaign optimization goals. What happened. Google Ads has notified advertisers that Demand Gen campaigns using view-through conversion (VTC) optimization on Discover will move from cost-per-click (CPC) billing to cost-per-thousand impressions (CPM) beginning July 15th.

Advertisers using Microsoft Ads can now target users based on job seniority, adding another layer of B2B audience precision powered by LinkedIn data. What’s happening. Microsoft Advertising expanded its LinkedIn Profile targeting capabilities to include job seniority targeting across Search and Audience campaigns, according to Product Liaison Navah Hopkins. The update allows advertisers to target

The idea that AI is killing advertising misses the bigger shift. As AI expands across search, assistants, productivity tools, and transactions, advertising is moving with it. Ad density may be changing within AI experiences, but advertising opportunities are expanding across a growing number of surfaces. At the same time, paid and organic are becoming harder

As AI tool usage has become more common, I’ve seen impressive examples of people building tools to automate complex processes that once required significant manual effort. I’ve also seen teams adopt AI simply because it’s available, often with little practical benefit. My approach is to focus on AI applications that save time and solve real

Much of the GEO conversation focuses on how AI systems discover, extract, cite, and recommend content. That work matters. But visibility also depends on what the content contains once it’s found. Next-question intent is a way to test whether a page provides enough information to support the user’s next decision, not just the initial query.