Search Engine Marketing

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.).  It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT. The next, you’ll see reports that one platform is elevating Reddit

This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a hidden flaw in the auction system — one most advertisers don’t realize is costing them money even when competitors aren’t in the game. BrandPilot calls this the Uncontested Google Ads Problem, and it’s becoming one

On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and how to recover from them professionally. The PPC F-Up: worldwide location targeting Sophie accidentally launched

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made up and warned that it could seriously damage his career. Google’s AI generated a detailed narrative accusing Hope of professional misconduct, despite

Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center — a small tweak with big implications for retail and e-commerce. How it works. Google Ads will now: Auto-surface product-associated videos from Merchant Center during PMax setup Shorten creative workflows for retailers and e-commerce teams Improve