Search Engine Marketing

Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems. Now, it’s an explicit optimisation option. The shift. Google is continuing to move app advertising

Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Driving the news. Google didn’t take it seriously enough and failed to scale fast enough after the Transformer paper, Brin said. Also:

Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,” Google wrote. What is new. Google updated this section to read: “When Google encounters the

The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries.  Social platforms now function as search engines. Google is shifting from a gateway to an answer engine. The result is a sector running in circles – unsure what to measure, what to optimize, or even what SEO

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default.  But as a standalone measurement strategy, it’s showing its age.  Click metrics now carry disproportionate weight in executive dashboards, and that