Search Engine Marketing

Advertisers are gearing up to hit Google with mass arbitration claims worth billions

Google’s legal troubles over its search and ad tech businesses are entering a new phase — one that could expose the company to billions in payouts from advertisers seeking damages after U.S. courts found it illegally monopolized key digital ad markets. Driving the news. A growing group of advertisers is preparing to file mass arbitration […]

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Google Ask Maps is moving from listings to recommendations

Google’s Ask Maps feature does more than help users find nearby businesses. Based on hands-on testing of local service queries for plumbers, electricians, and HVAC companies, Ask Maps often narrows the field, interprets user intent, and frames businesses around qualities such as responsiveness, specialization, honesty, and repair-first thinking. In more complex prompts, it sometimes provides

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How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO via @sejournal, @rollerblader

Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal.

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How Google’s removal tools work for SEO and reputation management by Erase Technologies

When a client calls about a damaging search result, you might typically default to one of two responses: “we can suppress it” or “there’s nothing we can do.” Both skip the middle ground — where Google’s removal tools live. Google provides tools to remove or deindex content from search results. They’re underused, frequently misunderstood, and

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Google simplifies Analytics and Ads consent rules

Google is changing how Google Analytics and Google Ads share consent signals — a shift that could have major implications for marketers’ tracking setups starting this summer. What’s happening. Beginning June 15th, Google Ads data collection will rely solely on the ad_storage consent setting, removing a layer of complexity that previously came from linked Google

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