Search Engine Marketing

USA Today Co. is using AI-assisted shell files to publish breaking sports coverage faster. The strategy is designed to capture search traffic before Google’s AI Overviews summarize the news. The publisher tested the approach during the 2026 Winter Olympics and is now using it for coverage of the 2026 FIFA World Cup, Digiday reported. USA […]

Google Ads is rolling out a beta that allows advertisers to connect additional data sources directly to website conversion actions, giving marketers a new way to supplement tag-based measurement with backend conversion data. The feature enables advertisers to combine conversion signals collected through Google tags with transaction data from systems such as CRMs, order databases

AI is changing how Americans search for information. A new Pew Research Center report found that 60% read AI-generated summaries at the top of search results, and about 40% use chatbots to find information. AI-generated answers now appear across both traditional search results and dedicated chatbot platforms, including tools like ChatGPT, Gemini, and Copilot, Pew

Google AI Overviews cited self-promotional “best” listicles while excluding the brands behind them from recommendations in 69% of cases, according to a new analysis of B2B software queries by Lily Ray. Brands have used self-serving listicles to influence AI search results, but Ray found Google often cited those pages while recommending competitors instead. By the

Adobe announced a new solution to help businesses ensure their brands are visible, trusted, and chosen across AI surfaces. Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system designed to simplify customer lifecycle management — from acquisition and prospect engagement to conversion and long-term loyalty. AI traffic is

Ask ChatGPT or Gemini to “review my on-page SEO,” and you’ll get a perfectly reasonable answer. Reasonable. Generic. Boring. Uninspired. And almost identical to the answer your competitors get when they ask the same question. That’s the problem with AI out of the box. It’s a generalist. It knows a little about everything and nothing

Content operations can run on instinct at a small scale. With a strong editorial team, a handful of trusted writers, and an understanding of voice, there’s usually enough discipline to keep the calendar moving. But some businesses aren’t built that way. For media rollups, large affiliate networks, entertainment properties, sports brands, and other content-led businesses,

For the past two years, the SEO industry has been asking Google for two things: more visibility into AI traffic and more control over how content appears in AI experiences. Last week, Google started delivering both. They announced new controls that allow site owners to opt out of AI-powered experiences (AI Overviews, AI Mode, etc.)