Google Search’s Danny Sullivan and John Mueller pushed back – yet again – on the idea that brands need a separate AI SEO strategy, during the latest Search Off the Record episode. Sullivan’s take is simple: the acronyms keep multiplying (GEO, AEO, etc.), but the advice stays unchanged: Write for humans, not for ranking systems, whether those […]
Google’s Danny Sullivan: SEO for AI is still SEO Read More »
Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the original HTML or if that isn’t possible, to leave the canonical URL out of the original HTML.”
Google clarifies canonicalization with JavaScript Read More »
Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered pages. Keep canonicals consistent before and after rendering. The post Google Updates JavaScript SEO Docs With Canonical Advice appeared first on Search Engine Journal.
Google Updates JavaScript SEO Docs With Canonical Advice via @sejournal, @MattGSouthern Read More »
Don’t build links without first understanding these facts about trust and authority. The post The Facts About Trust Change Everything About Link Building appeared first on Search Engine Journal.
For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of transparency into channel performance has been a persistent frustration. Now, Google is beginning to provide some answers. The rollout of the new Channel
How to use Google’s Channel Performance report for PMax campaigns Read More »
Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal.
Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? Read More »
Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before performing a search, according to Microsoft. Drawing from billions of first-party audience insights across Microsoft’s consumer ecosystem – including Bing, Edge, Xbox, LinkedIn, and Activision – Copilot identifies high-value
How conversational AI is changing the economics of paid search Read More »
Bill Hunt reveals why CEOs must manage their websites like factories for digital value creation, not expenses buried in marketing budgets. The post Questions The CEO Should Be Asking About Their Website (But Rarely Does) appeared first on Search Engine Journal.
How you answer skeptical questions matters more than the questions themselves when links are at stake. The post Improve Any Link Building Strategy With One Small Change appeared first on Search Engine Journal.
Improve Any Link Building Strategy With One Small Change via @sejournal, @martinibuster Read More »
Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of
4 marketing problems AI can actually solve right now by Artlist.io Read More »
