On episode 352 of PPC Live The Podcast, I spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital, where she to shared one of the most candid stories in agency life: deliberately firing a client that accounted for roughly 70% of their revenue — and what they learned the hard way in the […]
Emina Demiri talks surviving firing your biggest client Read More »
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The post Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse appeared first on Search Engine Journal.
Automation has long been part of the discipline, helping teams structure data, streamline reporting, and reduce repetitive work. Now, AI agent platforms combine workflow orchestration with large language models to execute multi-step tasks across systems. Among them, n8n stands out for its flexibility and control. Here’s how it works – and where it fits in
AI agents in SEO: A practical workflow walkthrough Read More »
Google is updating how it attributes conversions in app campaigns, shifting from the date of the ad click to the date of the actual install. What’s changing. Previously, conversions were logged against the original ad interaction date. Now, they’re assigned to the day the app was actually installed — bringing Google’s methodology closer in line
Google now attributes app conversions to the install date Read More »
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates. The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal.
Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s default tools. If you rely only on built-in GA4 reports, you’re stuck juggling interfaces and struggling to tell a clear story to stakeholders. This is where Looker Studio becomes invaluable. It allows you to transform
How to use GA4 and Looker Studio for smarter PPC reporting Read More »
Google Ads is now displaying examples of how “Landing Page Images” can be used inside Performance Max (PMax) campaigns — offering clearer visibility into how website visuals may automatically become ad creatives. How it works. If advertisers opt in, Google can pull images directly from a brand’s landing pages and dynamically turn them into ads.
Google Ads shows how landing page images power PMax ads Read More »
I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation with a good friend and mentor changed my perspective. She explained that the days of expecting organic features from simply publishing a press release were long gone. But she was still getting strong results by
This press release strategy actually earns media coverage Read More »
OpenAI is serving ads inside ChatGPT, and new findings suggest the experience looks quite different from what the company originally envisioned. What’s happening. Research from AI ad intelligence firm Adthena has identified the first confirmed ads appearing on ChatGPT for signed-in desktop users in the U.S. The big surprise. Early speculation suggested ads would only
ChatGPT ads spotted and they are quite aggressive Read More »
Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free. The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.
