Search Engine Marketing

B2B brands rank in Google but appear in just 3% of AI Overviews

Most B2B brands rank for thousands of keywords in Google, but appear in only about 3% of AI-generated answers, according to Walker Sands’ B2B AI Search Visibility Benchmark of 828 enterprise companies. (Disclosure: I’m the director of SEO and GEO at Walker Sands.) The benchmark analyzed more than 45 million search queries in March across […]

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Google tests “Strongest match” labels on Search ads

Google is experimenting with new labels that highlight the ads it believes are most relevant to a user’s search query, a move that could influence how users engage with paid results and how advertisers think about ad relevance. What’s happening. Google began testing a new Search ads feature that adds “Strongest match” or “Strong match”

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Tailor Your Feed: The Google Discover fan-out that surfaces niche sites

“Tailor Your Feed” is the first time a user can shape their Discover feed by typing, in natural language, what they want to see. We have tracked it from its first appearance in Search Labs^search-labs to the pipeline[^pipeline] that powers it. Ten key points: An explicit-control layer. Your prompt is turned into SEE_MORE / SEE_LESS

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The Grounding Wars Are Coming: How AI Visibility Creates Its Own Black-Hat Playbook via @sejournal, @purnavirji

AI recommendation poisoning is already happening. Here’s what it is, why it matters more than GEO, and which side of the line is worth choosing. The post The Grounding Wars Are Coming: How AI Visibility Creates Its Own Black-Hat Playbook appeared first on Search Engine Journal.

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Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification via @sejournal, @brookeosmundson

Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility. The post Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification appeared first on Search Engine Journal.

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