Search Engine Marketing

Google algorithm updates 2025 in review: 3 core updates and 1 spam update

Search Engine Marketing /

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then in 2023, when we had nine confirmed updates and in 2022 and 2021, Google had 10 confirmed algorithmic updates. Fewer updates. Google appears to […]

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The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce via @sejournal, @gregjarboe

Search Engine Marketing /

OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal.

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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

Search Engine Marketing /

OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could be monetized beyond subscriptions and enterprise deals. What’s happening. According to reporting from The Information, OpenAI has begun exploring ad formats and partnerships, with early discussions pointing toward ads that could appear within or alongside

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Google lowers audience size limits across Ads

Search Engine Marketing /

Google reduced the minimum audience size requirement to just 100 active users across all networks and audience types, making remarketing and customer list targeting far more accessible—especially for smaller advertisers. What’s new. Audience segments with as few as 100 users can now be used across Search, Display, and YouTube, including both remarketing lists and customer

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