Search Engine Marketing

How to find who’s using your brand in paid search by Bluepear

Competitive brand bidding has become a staple PPC strategy. Many brands assume there’s little they can do about it beyond running their own branded campaigns. Industry case studies show that advertisers who gain visibility into competitor, affiliate, and trademark bidding activity often uncover substantial CPC inflation. In documented cases, brands reduced branded CPCs by 25% […]

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Google’s Mueller Explains How AI Search Impressions Get Counted via @sejournal, @MattGSouthern

John Mueller explained that impressions in Google’s Search Console AI report track links to your pages, and user-activated links only count after they’re activated. The post Google’s Mueller Explains How AI Search Impressions Get Counted appeared first on Search Engine Journal.

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