The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report isn’t just a longer version of your monthly performance check-in. It’s typically read by a different audience – often leadership teams who don’t see your regular reporting – and it needs to tell a different […]
A 5-step framework for year-end PPC reports that resonate with leadership Read More »
LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional understanding to intent‑driven inventory without breaking the bank. The key is knowing how the targeting methods work together across the various campaign types. What follows is a practical guide
How to use LinkedIn targeting in Microsoft Advertising Read More »
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted. The post AI-Generated Content Isn’t The Problem, Your Strategy Is appeared first on Search Engine Journal.
AI-Generated Content Isn’t The Problem, Your Strategy Is Read More »
Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube. The post Google’s Recommender System Breakthrough Detects Semantic Intent appeared first on Search Engine Journal.
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers. The post Reddit Introduces Max Campaigns, Its New Automated Campaign Type appeared first on Search Engine Journal.
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles, then narrow results by subscriber count, average views, location, and contact availability. The update significantly reduces the manual work involved in creator research and outreach. Alongside search, Google added a new Management section that centralizes creator communications. Advertisers can
Google Ads upgrades Creator Partnerships with search and management tools Read More »
The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year history. At SMX Next, a panel of industry experts broke down what’s working, what’s failing, and what advertisers should prepare for in 2026 and beyond. The state of PPC The panelists agreed that 2025 marked
2026 PPC trends to get ahead of now Read More »
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout. The post Microsoft CEO, Google Engineer Deflect AI Quality Complaints appeared first on Search Engine Journal.
Advertisers digging through Google Ads change history often lose time hopping between reports, campaigns, and ad groups. A new “Go to…” button cuts out those extra clicks — a small UI tweak that can save meaningful time during audits and troubleshooting. What’s new. Google has added a “Go to…” dropdown in the Change history report.
Google Ads adds shortcut button to Change history Read More »
Early analysis of Google’s December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces. The post December Core Update: More Brands Win “Best Of” Queries appeared first on Search Engine Journal.
December Core Update: More Brands Win “Best Of” Queries via @sejournal, @MattGSouthern Read More »
