Search Engine Marketing

We’re getting a lot of questions about prompt tracking. Many of our current and prospective clients are tracking their visibility using tools such as Profound, Athena, and Peec. The million-dollar question that always comes up is “Which prompts should I be tracking?’. In an incredibly personalized and complex ecosystem, it’s extremely difficult to know what […]

The Google February 2026 Discover core update has finished rolling out, starting on February 5, 2026 and now completing just over 21 days later on February 27, 2026. This was the first confirmed Google Search update this year, and the first-ever Discover-only update that Google announced. Normally, Google core updates impact both Search and Discover,

Google DeepMind is rolling out Nano Banana 2 (Gemini 3.1 Flash Image), its latest image generation model, combining the intelligence and production controls of Nano Banana Pro with the rapid performance of Gemini Flash. What’s new. Nano Banana 2 introduces: Advanced world knowledge: Powered by Gemini’s real-time web grounding to better render specific subjects and

ChatGPT’s emerging ad ecosystem is gaining momentum, according to new monitoring from AI ad intelligence firm Adthena — with more brands appearing, clearer trigger patterns, and evolving ad placements. What’s happening. After initially identifying the first advertisers inside ChatGPT last week, Adthena now reports a noticeable ramp-up in advertiser participation and ad delivery behavior. Advertisers

If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop there.  But two other planners sit in the same menu — often overlooked — that can directly influence how you forecast budgets, model performance shifts, and scale campaigns. Performance Planner and Reach Planner offer deeper