Search Engine Marketing

Google Ads API v15 to sunset Sept. 25

Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access. Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses. Key details: Sunset date: Sept. 25. All v15 API requests will fail after this […]

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Thanks, Google – but we’re keeping these 5 post-cookie initiatives

The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has ranged from disbelief to sheer relief. It’s true – cookies sticking around will help give us more data to work with. But, for a few reasons, cookies in their future state are going

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Google AI Overviews gains new citations and links, plus more

Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources Google uses to generate the AI Overviews. Google also testing new link icons in AI Overviews. Google is also expanding access to AI Overviews to United Kingdom, India, Japan, Indonesia,

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The Long-Term Strategy of Building A Personal Brand Through Content And Value With Eric Enge via @sejournal, @theshelleywalsh

Master the art of building a personal brand through content. Position yourself as an industry expert and boost your online reputation. The post The Long-Term Strategy of Building A Personal Brand Through Content And Value With Eric Enge appeared first on Search Engine Journal.

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