Search Engine Marketing

Google’s John Mueller on SEO vs. GEO: Focus on audience behavior

Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller’s answer was simple: labels matter less than reality. “If you have an online business that makes money from referred traffic, it’s definitely a good idea

Google’s John Mueller on SEO vs. GEO: Focus on audience behavior Read More »

Microsoft launches Copilot Checkout and Brand Agents

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites. This is done directly in the Copilot chat experience. Plus, a new feature called Brand Agents is rolling out for Shopify sites, allowing merchants

Microsoft launches Copilot Checkout and Brand Agents Read More »

7 hard truths about measuring AI visibility and GEO performance

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the misconceptions discussed below actually benefit me, both as the co-founder of an AI visibility tool

7 hard truths about measuring AI visibility and GEO performance Read More »

Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content? via @sejournal, @HelenPollitt1

In this article, we find out if there’re any differences between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing. The post Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content? appeared first on Search Engine Journal.

Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content? via @sejournal, @HelenPollitt1 Read More »

Google Ads for niche markets: What actually works in 2026

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline variations in a week, while you’re still waiting for your tenth conversion of the quarter. Most niche advertisers try to use the same strategies that work

Google Ads for niche markets: What actually works in 2026 Read More »