Search Engine Marketing

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg.  Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar experts from Goldcast for Get More Out of Your Webinars: Strategies […]

The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring it might mean missing a major wave in search. Microsoft Bing’s index is a priority? Is this for real? ChatGPT

Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting starting Dec. 4. All advertisers will have this capability by the end of March 2025. Gambling-related ads will still be

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to easily discover and activate curated inventory packages and data segments from trusted partners Streamlined payments: Google handles billing for data

Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad capabilities and simplified shopping campaign setup – all aimed at driving greater efficiency and personalization for advertisers. What’s new. Here’s what’s new in Microsoft Advertising: Copilot advancements: New streamlined ad experience in the Copilot interface. Performance snapshot tool