Search Engine Marketing

Adopting vs. hacking Google Ads features: The great debate

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice?  Two Google Ads experts – Ben Kruger and Anthony Higman – had an

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WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’ via @sejournal, @martinibuster

WordPress filed trademarks for ‘Managed WordPress’ and ‘Hosted WordPress,’ potentially restricting their use by web hosts and plugins The post WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’ appeared first on Search Engine Journal.

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Drive ecommerce growth with proven personalization strategies by Edna Chavira

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Attend this webinar and:

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How to maximize PPC and SEO data with co-optimization audits

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately,

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When and how to fire PPC clients

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients.  However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a

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