Search Engine Marketing

Google is requiring advertisers to upgrade their call ads to responsive search ads format, mandating new requirements like landing pages and business names. The upgrade aims to enhance ad flexibility and reach while simplifying asset management. Why we care. If you rely on call ads for lead generation, you will need to take action to […]

Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Now you will be able to see AI Overviews in a 100+ countries. Google also said they are extending language support

Amazon‘s exclusive beta launch for non-endemic businesses is a game-changing opportunity for service-based companies to tap into the ecommerce giant’s vast customer base.  With access to Amazon’s extensive user data from Prime Video, Music, Audible and Alexa devices, businesses can target potential customers like never before.  This article explores key takeaways from my agency’s inclusion

Technical SEO refers to any behind-the-scenes website optimizations that make it easier for search engines to discover, crawl, index, and render pages on your website more effectively. Like any other website optimization, the goal of these optimizations is to improve your organic search rankings and increase organic traffic. While on-page SEO and content optimization focus

Google has confirmed that it has search ranking systems that look to see if content or portions of content on a site are “independent or starkly different from the main content of the site,” a Google spokesperson told Glenn Gabe, an independent SEO consultant. We have seen examples of portions of large sites seeing large

Google Search Console’s performance reports are reporting today’s data by default, which means you are likely seeing close to zero impressions or clicks to your websites. This is confirmed to be an issue on Google’s end and there is no reason to panic – Google is working on addressing the issue. Waking up in panic

Today, we’re pondering many important questions:  Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer