In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, video ads are becoming more important and more effective, especially as creative costs continue to fall. The question is no longer whether PPC teams […]
AI for video advertising: 5 best practices for PPC campaigns Read More »
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson Read More »
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites. The post WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data appeared first on Search Engine Journal.
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report. The post Google Health AI Overviews Cite YouTube More Than Any Hospital Site appeared first on Search Engine Journal.
A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025. The post All In One SEO WordPress Vulnerability Affects Over 3 Million Sites appeared first on Search Engine Journal.
Marketers can now set a total budget for a campaign over a defined period. Google automatically optimizes spend to fully use the budget by the campaign’s end date. The feature, earlier only available for Performance Max, is now available Search and Shopping campaigns, reducing the need for daily adjustments. Why we care. Managing budgets for
Google introduces total campaign budgets for Search Read More »
Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting. What’s new. Advertisers can now apply one exclusion list at the account level. Exclusions apply across Performance Max, Demand Gen, YouTube, and Display campaigns. Previously, blocks had to be set at the ad group or campaign
Google Ads rolls out account-level placement exclusions Read More »
Google AdSense publishers are reporting sharp drops in earnings over the past 24 hours, with many seeing eCPM and RPM declines of 50–70%, according to widespread forum complaints. Why we care. For publishers that rely on AdSense to fund operations, sudden revenue swings can threaten sustainability — especially when traffic hasn’t changed and costs remain
AdSense publishers report sudden revenue plunge — again Read More »
YouTube is upgrading its Promotions tool, letting creators target potential viewers by interests, not just age, gender, or location. What’s new. Creators can now target users by interest categories like Food & Dining. These categories are built from aggregated, anonymized signals, including search behavior and viewing habits. Example: Users who frequently search for recipes and
YouTube gives creators smarter ad targeting Read More »
Microsoft Advertising is starting 2026 with a broad set of updates aimed squarely at search-first marketers, with a focus on better controls, clearer insights, and easier campaign management across the platform. Driving the news. In its latest product roundup, Microsoft is rolling out new Performance Max capabilities, expanding audience targeting options, improving imports from Google,
Microsoft adds new customer acquisition goals and deeper visibility to PMax Read More »
