Search Engine Marketing

YouTube expanded Ask YouTube to signed-in U.S. desktop viewers 13 and older, moving its conversational search experience beyond a Premium-only test. What is Ask YouTube? Ask YouTube lets users type natural-language questions into the YouTube search bar and receive responses that combine text, video clips, long-form videos, and Shorts. Users can also ask follow-up questions […]

Google is adding AI disclosures to ads across Search, YouTube, and Discover. The new How this ad was made section will appear in My Ad Center, Google announced today. The panel will indicate whether an ad was created or modified with AI, Google said. The feature will roll out globally across Google’s main ad surfaces,

The next battleground for brands is being chosen by AI. Every day, AI engines and autonomous agents decide which brands to recommend, compare, cite, and transact with on behalf of consumers. Brands now need to become the trusted choice AI selects. This shift is already underway. Adobe data shows that AI-referred traffic to U.S. retail

Google Search Console has never been better at collecting data. It just hasn’t gotten much better at helping us interpret it. Open almost any property, and you’ll find thousands of queries, landing pages, and performance metrics. That’s great until you’re trying to answer a deceptively simple question: What should I do with this? For years,

Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe in the concept of MMM, but we don’t know how to get started.” The answer is that viable open-source platforms have dramatically lowered the barrier

Let’s get real. SEO advice often sounds completely made up. There, I said it! A lot of recommendations sound ridiculous to people who do not live in search every single day. “Change this canonical.” “Don’t block that resource.” “We need this content exposed in the rendered HTML.” This is exactly why SEO still gets labeled

Google has dropped “Next” from Merchant Center Next and it will now be known as just Google Merchant Center. “The platform you use today will simply be referred to as Google Merchant Center,” Google announced. Merchant Center Next. Google Merchant Center Next was the new version of the old Google Merchant Center, which was announced

Paid search has changed. Auction dynamics shift by the hour, competitor bids adjust in real time, and search behavior varies across devices, times of day, and audience segments in ways monthly reporting cycles weren’t built to capture.  The gap between a performance signal and a human response has always carried a cost. groas closes that