Search Engine Marketing

The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for regulating Big Tech. Driving the news. Lawyers for the DOJ argued that Google has abused […]

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we care. If you rely on Ads Creative Studio for YouTube and Display ad customizations, you’ll need to transition your workflows to third-party

Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect. However, accurately predicting future organic growth is never straightforward.  Countless variables can impact outcomes. Think of: Algorithm updates. Fluctuating click-through rates. SERP changes. The speed (or lack)

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all profiles within Google Search Console. What is new. Google announced this morning that this feature is fully rolled out. Google said, “We’re happy

Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of abusing its search dominance to harm consumers and stifle competition. The UK’s Competition Appeal Tribunal (CAT) ruled Friday that the case, led by consumer advocate Nikki Stopford, can proceed. Why it matters: This lawsuit joins