Search Engine Marketing

Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is imminent. What OpenAI is saying. According to OpenAI’s Chief Financial Officer Sarah Friar: “Our current business is experiencing rapid growth and we see significant opportunities […]

Establishing yourself as an authority in your niche can be a game-changer for growing your business.  By positioning your website as a trusted source of information, you’ll attract more visitors and significantly boost your conversion rates.  The more high-quality content you create, the more traffic you’ll draw – and when your expertise shines through, visitors

Google’s browser, Chrome, has a method to check to see how engaged you are with the websites you most visit. It is called the Chrome site engagement services and it primarily scores the websites by how much time you spend on them, but it also uses other engagement metrics, such as clicks. Dan Petrovic spotted

Clients often misunderstood SEO as a one-time task rather than an ongoing strategy. How often have you heard, “Can you just do a one-time implementation?”  Each time, it feels like a missed opportunity to explain why this mindset doesn’t align with how SEO truly works. A common analogy helps paint the picture: SEO is like

In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a client presentation or a monthly update, clarity, precision and thoughtful design make all the difference. Here’s how to create content that stands out and lets