Search Engine Marketing

Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies and guidelines. Why the change. Google wrote, “We review and refresh our documentation periodically. This update is part of that […]

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Attend this webinar and:

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately,

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients.  However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a

Google is explicitly identifying people it understands to be content creators.  This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator