Search Engine Marketing

Google enhances ad creation with AI and transparency tools

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Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level […]

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Technical SEO Best Practices: How to Improve Discoverability, Crawlability & Rankings via @sejournal, @lorenbaker

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Watch this on-demand webinar with Conductor and learn how to outrank your competition and hone your technical SEO strategy. The post Technical SEO Best Practices: How to Improve Discoverability, Crawlability & Rankings appeared first on Search Engine Journal.

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Website migration checklist: 11 steps for success

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Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors. Lost rankings. Missing content. Lost revenue. Before

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Better RSA creation and optimization in 3 steps

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Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around. Mistake

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