Search Engine Marketing

Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad supply chains, potentially improving ad relevance and transparency. Key features: Contextual targeting: Advertisers can now use ContentLabelTargeting and VerticalTargeting for […]

SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results.  Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic. This

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives.  This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. Segmentation by best