Search Engine Marketing

Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds via @sejournal, @MattGSouthern

Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. The post Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds appeared first on Search Engine Journal.

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Google Search Algorithm Update Targeting Explicit Deepfakes via @sejournal, @MattGSouthern

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. The post Google Search Algorithm Update Targeting Explicit Deepfakes appeared first on Search Engine Journal.

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How to make the most of GA4 for SEO

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance.  This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.  We’ll examine specific

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