Search Engine Marketing

How to optimize your 2025 content strategy for AI-powered SERPs and LLMs

In 2025, my LinkedIn feed became flooded with SEO thought leaders scrambling to define and stake their claim on the future of consumer search: generative engine optimization (GEO).  Yet, most industry experts face a stark reality – few truly understand how to influence brand visibility in AI-driven search platforms and large language models (LLMs), let […]

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Google News automated publication pages to start in March

Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told us Publisher Center will soon stop allowing you to add publications and now this is the next step. This means that all publication pages in Google News will be generated automatically by Google. What Google

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