Search Engine Marketing

Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content. Why we care. […]

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. AI-powered insights. Two

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle.  A strong app store optimization strategy is essential to ensuring your app stands out in a crowded market.  Let’s explore the fundamentals of ASO and how you can

Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients.  With the complexity found in most agencies, it can be challenging