Search Engine Marketing

Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since their original certification. Why we care. This update means that any significant changes to an

Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your

Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.  We inherited the

Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map for SEOs. Solving this puzzle will require our collective insight, critical thinking and analysis – if that’s even possible.  Why the pessimism? It’s like when a chef tells you the ingredients to the delicious dish

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. Here’s how to do it. Define roles and responsibilities SEO and content are closely linked.