Search Engine Marketing

How to maximize PPC and SEO data with co-optimization audits

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately, […]

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When and how to fire PPC clients

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients.  However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a

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Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Google is explicitly identifying people it understands to be content creators.  This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator

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Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI via @sejournal, @adsliaison

Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business. The post Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI appeared first on Search Engine Journal.

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Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It) via @sejournal, @Moz

Developing keyword strategy is an intricate, research-heavy task. Learn about the biggest mistakes and how to avoid them. The post Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It) appeared first on Search Engine Journal.

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