Search Engine Marketing

Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI […]

Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% from September to October. Why we care. If you work in the travel space, you’ll want to pay attention to

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that:  Your GA4 and Google Ads accounts are connected. Personalized advertising is enabled. (Please consult with your privacy expert to ensure you’re compliant with all

Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July, I covered Google’s AI-powered menu feature, which allowed GBP users to create menus from a photo. Despite its limits – one image and frequent adjustments – it was a promising update. Today, however, there’s even better

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math.  While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s been through it all.  This article discusses my most tried-and-true tips for running more effective and impactful PPC client meetings. 1.

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.  In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.