Search Engine Marketing

Hot take: Why SEO’s oldest tactic must evolve now by Edna Chavira

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with DemandJump’s Ryan Brock as he presents The People vs. The Editorial Calendar: Why SEO’s Oldest Tactic Needs to Evolve. In the time it takes you to finish that cup of coffee, […]

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Lead gen advertising in the automation era: How any brand can succeed

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad

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Report: U.S. considering forcing a Google breakup

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws, according to Bloomberg: Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model. Android, Google’s operating

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