Search Engine Marketing

Google AI Overviews gains new citations and links, plus more

Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources Google uses to generate the AI Overviews. Google also testing new link icons in AI Overviews. Google is also expanding access to AI Overviews to United Kingdom, India, Japan, Indonesia, […]

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The Long-Term Strategy of Building A Personal Brand Through Content And Value With Eric Enge via @sejournal, @theshelleywalsh

Master the art of building a personal brand through content. Position yourself as an industry expert and boost your online reputation. The post The Long-Term Strategy of Building A Personal Brand Through Content And Value With Eric Enge appeared first on Search Engine Journal.

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Audience targeting is direct mail’s top advantage by SeQuel Response

Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher audience engagement and, ultimately, greater conversions. The challenge, however, lies in obtaining permissioned data sources that offer insights into an audience’s habits, preferences and behavior. Enter direct mail. The 2024 Direct Mail Marketing Benchmark Report found that quality audience targeting

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Google vs Microsoft Bing: A Detailed Comparison Of Two Search Engines via @sejournal, @wburton27

Get insights into the competition between Google and Microsoft Bing in the AI era. Understand the market share dynamics and the impact of artificial intelligence. The post Google vs Microsoft Bing: A Detailed Comparison Of Two Search Engines appeared first on Search Engine Journal.

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FTC finalizes rule to combat fake reviews, testimonials

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews.

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