What Is Website Architecture? (& How to Improve it for SEO)
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
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Search Engine Marketing
Marketing 101: A Beginner’s Guide to Marketing Fundamentals
Use the fundamental concepts in this Marketing 101 guide to kickstart your strategies.
Marketing 101: A Beginner’s Guide to Marketing Fundamentals Read More »
How To Get Ad Creative AI-Ready In Search Ads via @sejournal, @LisaRocksSEM
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input. The post How To Get Ad Creative AI-Ready In Search Ads appeared first on Search Engine Journal.
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The quickstart guide to marketing automation by Edna Chavira
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the
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Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible via @sejournal, @martinibuster
Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone The post Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible appeared first on Search Engine Journal.
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing
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Why WordPress 6.6.1 Was Flagged For Trojan Malware via @sejournal, @martinibuster
Reports of a trojan in WordPress 6.6.1 were traced to a relatively arcane XML coding standard The post Why WordPress 6.6.1 Was Flagged For Trojan Malware appeared first on Search Engine Journal.
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Google Discover promoting AI Overviews for Olympic Games in Paris
Google is now promoting its AI Overviews directly in Google Discover. As users scroll through the Google home page, they may see a sample of a question that Google thinks its AI Overviews in Google Search can do a nice job of answering. What it looks like. Here is a screenshot of my Google Discover
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Cracking Open The Local SEO Bucket: Expert Strategies To Shape Success via @sejournal, @hethr_campbell
Join our next webinar on August 7 and learn how to drive real impact in local rankings and user experience like the big brands. The post Cracking Open The Local SEO Bucket: Expert Strategies To Shape Success appeared first on Search Engine Journal.
Google streamlines ad creation with Merchant Center-Ads integration
Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.
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