Search Engine Marketing

Meta introduces generative AI video advertising tools

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in […]

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How to use Microsoft Clarity for deeper website analytics

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is

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Google Product Studio launches AI-generated video creation tool

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote, “Video generation in

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Tips For Running Paid Media Campaigns In Highly Regulated Industries via @sejournal, @timothyjjensen

Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries The post Tips For Running Paid Media Campaigns In Highly Regulated Industries appeared first on Search Engine Journal.

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