Search Engine Marketing

Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. This move by Google aligns with broader industry trends towards more defined data lifecycles. Details. The policy goes into effect

Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its community-driven structure to provide contextual advertising opportunities, potentially challenging other social media platforms in the digital ad space. Key features. Keyword Targeting: Places ads within specific conversations, driving

A big challenge for many SEO professionals is identifying what needs to change to move the needle.  This article recaps a topic from my SMX Advanced presentation on determining which URLs you should prioritize for Core Web Vitals. Qualitative vs. quantitative SEO priorities I’m a big fan of quantitative SEO changes impacting thousands of URLs

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and a fragmented experience. Today’s consumers, especially younger ones, want faster, seamless experiences. TikTok and YouTube are capitalizing on this, transforming ecommerce by integrating discovery and