Search Engine Marketing

Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends via @sejournal, @hethr_campbell

Join us LIVE on August 14 and discover the latest organic search benchmarks, trends, and insights that will boost your visibility in the SERPs. The post Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends appeared first on Search Engine Journal.

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Google Ads bug mislabels Demand Gen campaigns as Display Network

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a

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Google to sunset Structured Data Files v6 in Display & Video 360

Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform. Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service. Key details: SDF v6 will be deprecated on

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Google Search Console launches recommendations

Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions

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Report: Google Search traffic and queries not impacted by new competing AI search engines

Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows

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The restaurateur: A new essential human role in PPC and digital marketing

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, highlighting three crucial human roles: teacher, doctor and pilot  However, the emergence of generative AI necessitates a fourth role to

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