Search Engine Marketing

SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in understanding what SEO truly means in terms of strategy and tactics. Another, often magnified if

For the last three years, Google has been focusing on person entities. That just changed. Corporate entity knowledge panels recently received an upgrade with knowledge panel cards.  These dominate the brand SERP because they appear right at the top, take up significant SERP real estate, and are colorful and highly visual. If your company doesn’t

A great piece of content doesn’t just rank—it drives the right traffic, at the right time, with the right message. In Your Content Marketing Blueprint from MoreVisibility, you’ll get a practical blueprint for building a smarter content strategy rooted in search behavior. What’s inside: A framework to align your content with real search intent A

Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products. All merchants will be automatically enrolled in the marketing content usage program. You can opt out at any time through Merchant Center settings. How it works. Google will extract marketing information in two ways: Automatic

Search is dead, long live search! Search isn’t what it used to be.  Search engines no longer simply match keywords or phrases in user queries with webpages. We are moving well beyond the world of lexical search, which is simply text-based with no understanding of the semantic connections between not only things but multimedia representations

In the early days of SEO, owning an exact match domain (EMD) was like holding a cheat code.  If someone searched for “siamese kittens,” you could bet that siamesekittens.com would be sitting pretty at or near the top of the search results. The algorithm heavily weighted the presence of keywords in the domain, and for