Search Engine Marketing

Google Ads adds product Categories tab

Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales. How it works: Performance insights: Understand what’s driving success in

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Yelp sues Google, alleging illegal dominance of local search

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling

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What 54 Google Ads experiments taught me about lead gen

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes.  This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts. TL;DR

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6 steps to AI-driven budgeting and forecasting for digital marketing

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Up

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11 Ways To Do SEO Content Research Beyond Competitor Analysis via @sejournal, @himani_kankaria

Achieve SEO success with an upgraded approach: explore content research beyond competitor analysis to develop niche strategies that stand out. The post 11 Ways To Do SEO Content Research Beyond Competitor Analysis appeared first on Search Engine Journal.

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Ask An SEO: How To Find The Right Long-tail Keywords For Articles via @sejournal, @rollerblader

Struggling to find long tail keywords for your articles? Learn how to avoid keyword cannibalization and find the perfect keywords using non-traditional research tools. The post Ask An SEO: How To Find The Right Long-tail Keywords For Articles appeared first on Search Engine Journal.

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