Search Engine Marketing

Boost Your Conversions: Transform Your Landing Pages In Just 14 Days via @sejournal, @unbounce

Discover eight strategies to optimize your landing pages. Make the right first impression and generate more conversions, leads, and sales. The post Boost Your Conversions: Transform Your Landing Pages In Just 14 Days appeared first on Search Engine Journal.

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Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign

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AI for Maximum ROI: Expert Insights for Agencies and Small Businesses via @sejournal, @hethr_campbell

Join us LIVE on September 11th as we cut through the noise and highlight the AI tools that can drive ROI in your business. The post AI for Maximum ROI: Expert Insights for Agencies and Small Businesses appeared first on Search Engine Journal.

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Google Ads rolls out new promotions feature for App campaigns

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care: This new tool allows advertisers to create app-specific promotions, similar

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Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million via @sejournal, @martinibuster

Vulnerabilities found in two popular WordPress contact form plugins, potentially affecting over 1.1 million installations The post Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million appeared first on Search Engine Journal.

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Microsoft Advertising September product roundup

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads: Starting this month, advertisers can access new bidding

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