Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. The post 7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) appeared first on Search Engine Journal.
A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.
Brand Persona: What It Is and How to Create One Read More »
Find the perfect project management tool for your SEO team. Compare the pros and cons of 15 platforms and optimize your campaigns. The post 15 Project Management Tools For SEO Professionals appeared first on Search Engine Journal.
15 Project Management Tools For SEO Professionals via @sejournal, @MattGSouthern Read More »
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.
Google’s Guidance About The Recent Ranking Update via @sejournal, @martinibuster Read More »
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.
Google Analytics Update: Plot Up To Five Metrics At Once via @sejournal, @MattGSouthern Read More »
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns. The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.
Ensure the legitimacy of your Google Business Profile with video verification. Learn the best practices to increase online visibility for your local business. The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.
Google Business Profile Video Verification Best Practices via @sejournal, @sherrybonelli Read More »
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is the most light touch of automated bid strategies, so it
Google Ads to deprecate enhanced CPC for Search and Display Ads Read More »
YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. This update makes it easier for you to turn video views into website visits, helping to promote products or services
YouTube Studio adds new website visits goal for promotions Read More »
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn. The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.
Google Users Warned Of Surging Malvertising Campaigns via @sejournal, @MattGSouthern Read More »
