Search Engine Marketing

Google Search Snippets Show Contradictory Information, Study Finds via @sejournal, @MattGSouthern

Google’s Featured Snippets show contradictory information from same sources based on search phrasing, new investigation reveals. The post Google Search Snippets Show Contradictory Information, Study Finds appeared first on Search Engine Journal.

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Google Ads relaxes personalization rules for social casino game apps

Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting starting Dec. 4. All advertisers will have this capability by the end of March 2025. Gambling-related ads will still be

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Google adds ad inventory curation, programmatic tools for agencies

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to easily discover and activate curated inventory packages and data segments from trusted partners Streamlined payments: Google handles billing for data

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Microsoft expands Copilot AI-powered advertising capabilities

Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad capabilities and simplified shopping campaign setup – all aimed at driving greater efficiency and personalization for advertisers. What’s new. Here’s what’s new in Microsoft Advertising: Copilot advancements: New streamlined ad experience in the Copilot interface. Performance snapshot tool

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How FTC’s new review policy could impact your local SEO

The Federal Trade Commission’s (FTC) final rule banning fake reviews officially took effect on Oct. 21, marking a significant milestone in the fight against deceptive online practices.  This comprehensive regulation, with penalties of $50,120 per violation, fundamentally changes how businesses must approach their online review practices and local SEO strategies. Why this matters now FTC

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