Search Engine Marketing

Google shifts Demand Gen audience categorization to ‘signals’

Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve as “signals” rather than hard targeting rules. Google’s algorithm can use these signals to optimize ad delivery, but does not

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Google sunsets Local Services Ads mobile app, shifts focus to web platform

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until the shutdown date. After Jan. 6, all Local Services Ads functionality will be web-based only. Users’ ad campaigns, data, and

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