Search Engine Marketing

Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours or peak performance times. Removing this feature for Smart Bidding campaigns reduces control and could impact budget efficiency. Voices from […]

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof.  With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let’s break down the essentials to get started. Manual CPC: The best starting point for new campaigns The simplest way to launch

You can say much about 2024, but you can’t call it boring.  From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search, PPC advertisers have had to deal with turbulence in the past year. What can B2B advertisers expect in

You can now export hourly data for the past 24-hours from Google Search Console’s performance report. A month ago, Google added the new 24-hour view to the performance reports, but there was no easy way to export that data to other platforms, now there is. Exporting. Google announced on social that you can now export

There’s no shortage of companies competing for your link building budget, especially since a 2024 Google leak reaffirmed the critical importance of links. But there are also an overwhelming number of generic articles listing the “best” link building agencies or offering endless lists of questions to ask a potential agency.  With so many options and