Search Engine Marketing

DOJ plans to push for Chrome sale after Google antitrust victory

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. A forced

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Google site reputation abuse policy now includes first-party involvement or oversight of content

Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. The site reputation abuse policy was announced as part of its large March 2024 core update several months ago. “We’re

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SEO for page titles and meta descriptions: How to win more clicks

Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare.  Focusing on the small details of your SEO strategy can lead to real chances for big improvements. Driving clicks in the age of AI and zero click searches: Why this matters

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