Search Engine Marketing

PPC diagnostics: How to find and fix the root cause of low conversions

Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough, you’ll inevitably encounter this situation.  However, what sets exceptional PPC marketers apart is their ability to prevent the problem from escalating

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2025 metrics that matter: How to future-proof your marketing by Agital

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends.

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Your PPC guide to effective product category research

Launching a PPC campaign with carefully selected keywords and aligned ad copy is just the beginning.  When campaigns underperform and budgets deplete, it often points to a strategic oversight: inadequate product category research.  This common misstep can lead to targeting the wrong audience, missing key market trends, and wasting valuable advertising dollars. This article addresses

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