Search Engine Marketing

Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible via @sejournal, @martinibuster

Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone The post Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible appeared first on Search Engine Journal.

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Pinterest explores publisher partnerships to boost ad sales

Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing

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Cracking Open The Local SEO Bucket: Expert Strategies To Shape Success via @sejournal, @hethr_campbell

Join our next webinar on August 7 and learn how to drive real impact in local rankings and user experience like the big brands. The post Cracking Open The Local SEO Bucket: Expert Strategies To Shape Success appeared first on Search Engine Journal.

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Google streamlines ad creation with Merchant Center-Ads integration

Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.

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Google May Rely Less On Hreflang, Shift To Auto Language Detection via @sejournal, @MattGSouthern

Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites. The post Google May Rely Less On Hreflang, Shift To Auto Language Detection appeared first on Search Engine Journal.

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What is generative engine optimization (GEO)?

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival.  Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online.  As GEO and its effects on SEO and

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New Google Business Profile AI tool creates a menu from an image

Google recently unveiled a new feature that allows users to create a detailed menu from a photo with AI.  To use this feature, select the Edit Menu button from your Google Business Profile (GBP) dashboard. From there, you can upload an image of your menu. PDF is not accepted. This feature is a great way to quickly and

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