Search Engine Marketing

Google reshapes in-store shopping with AI-powered comparisons

Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI

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How to leverage Google Analytics 4 and Google Ads for better audience targeting

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that:  Your GA4 and Google Ads accounts are connected. Personalized advertising is enabled. (Please consult with your privacy expert to ensure you’re compliant with all

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Google Business Profile’s AI-transcribed menu upload just got better

Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July, I covered Google’s AI-powered menu feature, which allowed GBP users to create menus from a photo. Despite its limits – one image and frequent adjustments – it was a promising update. Today, however, there’s even better

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